You want to step into your leadership to start, scale and expand your business with critical thinking and resilience.
Congratulations, if you are reading this, it means you have come to the point where you want to set yourself free and step into being the leader you have always been.
The chances are you want to take a stand to make a difference in this world.
YOU ARE A CHANGEMAKER AND YOU GET TO GROW YOUR BUSINESS TO MAKE MORE IMPACT AND INCOME
What to expect:
Future proof your business growth no matter what comes in it’s way with clear brand strategy
Learn how to be a conscious leadership that serves for wealthier, healthier, happier lives while making profit
Bring clarity to your brand to lead your content, marketing efforts with consistency and impact
Grow resilience leadership skills to manage your mindset, lead and motivate others
YOU ARE A CONSCIOUS LEADER SEEKING GROWTH IN YOUR BUSINESS
Hi I’m Ozlem, I am a passionate ‘People’s Strategist’ dedicated to supporting primarily female entrepreneurs and leaders build successful, conscious businesses by giving them the strategy, resilience and mindset needed to get there. Starting and scaling billion pound businesses globally, across multiple sectors, has taught me that foresight, consciousness and taking a stand for a better world delivers sustained positive results.
My vision is to put brand power into the hands of more future leaders
Why? So we get to have an inclusive corporate playing field and build our resilience as a result of increased diversity
How? By bringing brand value creation and resilient mindset skills to leaders that wish to stand as conscious leaders committed to positive change.
As featured in:
BECOME A CONSCIOUS, CRITICAL THINKING LEADER THAT MAKES POSITIVE CHANGE HAPPEN
Resilient IMPACT FRAMEWORK©
Based on the blueprint of how I built brands from nothing, scaled them for investment or grew them into successful multi-national businesses *You will have full unlimited access to my favourite models, theories, systems, tools and my business and spiritual wisdom.
It's time to get clear and pin down:
1. What you value and for who you want to make a difference
2. The intention for your life and how you intend to create it
3. Uncovering the blocking challenges and clearing your leadership path to your vision
4. Define your competitive set and the current and future landscape
5. Discover your ideal audience, their unmet need and problem
6. Define the exact problem(s) we are solving for people
7. Map your positioning within the market landscape to be certain you have clear differentiation with story & offer
9. Define and cultivate your brand purpose - why do you offer what you do?
10. Defining and cultivating your USP - your unique selling proposition - what is unique about the way you offer it? What is your promise?
11. Define your brand values and key emotional, rational benefits and messaging
12. Set your personality and tone of voice
13. Establish your product / service offering
14. Define your culture and your team
15. Determine how your portfolio strategy could expand
16. Future first opportunities that will drive and sustain revenue e.g. Reoccurring revenue model
YOUR BRAND EXPERIENCE
17. Design strategy for your brand expression
18. Brand story telling through a phygital experience that builds powerful brand value
19. Support* you in your touchpoint design activation process across website, emailing, marketing communications, sales messaging and presentations, packaging design etc.
*We can also provide graphic design upon request through our partners
21. Craft your marketing story in order to enroll your stakeholders/consumer: content creation and sales communication messaging across your digital / and or physical touchpoints
23. How to create and nurture a community that will build and support your brand - list build, partnerships etc.
24. Uplevel your resilience to make your impact ongoing as you face launch challenges
WHETHER YOU ARE A 5 DIGIT START UP LOOKING FOR 6 DIGITS, A 7 DIGIT BUSINESS LOOKING FOR GROWTH THROUGH GLOBAL EXPANSION - YOU DONT GET TO SURVIVE, YOU GET TO THRIVE
LET'S RISE AND THRIVE
WHAT CLIENTS ARE SAYING
̋Resilience needs to be cultivated, deployed, and engaged with now more than ever. But above all, it needs to be embedded within oneself. Ozlem is one of the few people I know who can do this - she does it with people, with brands, with leadership teams, and she has done it with The Future Laboratory too - internally, and with our clients - and all to impressive and unrivalled effect. ̋
MARTIN RAYMOND - THE FUTURE LABORATORY, CO-FOUNDER
“Ozlem employs a highly analytical, systematic and thorough approach from research to implementation. The brand strategy work Ozlem and her team completed for our three brands has translated into an invaluable competitive edge both at home and abroad.”
DEMET MUTLU - TRENDYOL, FOUNDER
“Ozlem’s highly professional approach to our brief, which she constructively challenged, demonstrated a clear understanding of the message and image we wanted to portray, allowing us to rebrand our iconic identity with great success.”
CHRIS GAUNT - BRITISH CHAMBER OF COMMERCE TURKEY, CHAIRMAN
̋ Working with such a visionary, professional and delightful strategist was extremely valuable. In today’s globalised world, Ozlem understands the changing dynamics of consumers channels and is a valuable player when working on adapting to this change.”
ALPER GÜLEÇOĞLU – COCA-COLA BOTTLING, AREA SALES MANAGER
What I love most?
I am known to think big, envision the unimagined of tomorrow, and apply passionate grit into solving the problems of today.
What I love most is getting into the nitty gritty, sitting side-by-side with my clients to define, design and deliver high impact strategies that transforms business, culture and community.
This has enabled me to have the opportunity to work with and bring extraordinary positive change for many leaders and organisations.
For over 20 years I have been working to serve C-Suite leaders of multiple FTSE 100 and Fortune 500 companies with resilient strategies. In addition I founded an award winning brand design consultancy which I ran as CEO for 7 years.
My work has spanned many continents advising global players such as L’OREAL, DIAGEO, FACEBOOK, UNIBAIL RODAMCO WESTFIELD, GOOGLE UK, COCA-COLA, CNN, WOOLWORTHS S.A., GENPACT, PENTLAND, KNIGHT DRAGON, UNILEVER, ATELIER REBUL and MACROCENTER.
As for my personal life - I have had to apply some serious resilience. Living and moving across 4 countries, growing up in a working class immigrant family, being racially discriminated at school, landing in Turkey in her 20s to start several new businesses, being a single mum entrepreneur, family illnesses, recovering from post traumatic stress disorder, depression, divorce, IVF and miscarriage has meant having to manage and cope with countless change and adversity. In my coaching I combine my corporate experience with life long personal learning into human psychology with my own tools of resilience to bring you a dynamic outlook on how to make your future happen.
If you wish to speak to existing clients please let me know and I can connect you.
√ World class strategy and executional support to create brand value that future proofs your business
√ 6 months live private coaching for leaders on designing and executing your business idea and developing your leadership
√ Live bi-weekly 1:2:1 video coaching
√ 24 hour access to me with questions for feedback and guidance via Voxer
√ Full access to my favourite models, theories, systems, tools and wisdom
√ Priority free VIP access to all upcoming events
√ Ongoing support in our Rise and Thrive Facebook community